The Pixi Promise
Petra Strand
Over 25 years ago, in a world that celebrated heavy coverage and complex routines, our founder introduced something quietly revolutionary: the belief that you are already beautiful.
In 1999, from a tiny boutique in London’s Soho, she launched Pixi with one transformative idea we still believe in today: Enhance your natural beauty. Never mask it.
bridal glow faves
Bridal Beauty Festival
"Pixi is about products that make you look as good as you feel, always bringing out the best version of you."
- Petra